We were tasked with creating a comparison website for Suppwow, where the owner can add a supplement and the best prices found across the World Wide Web at the click of a button.
Increase in Users
Increase in Organic Traffic
Increase in Revenue
What was the brief?
Suppwow was a brand new business that required a comparison website. They also needed on-site SEO, copywriting and social media management; an all-encompassing marketing service that took their new business to a level unimaginable.
What did we do?
Suppwow wanted a digital marketing strategy that took their website to the next level, before they even started.
They required SEO for organic traffic, but also wanted a website that allowed the team to add supplements, deals and offers within minutes. We created a website, from scratch, that allows the owners to add a supplement, with all the necessary information, and a facility to find the best prices, within 5 minutes.
For the SEO, we focused on adding keywords and analysing competitors to ensure we were targeting the best keywords, both long and short-tail. We also built the website’s backlink profile and used features such as Image ALT tags to embed further keywords. Finally, for SEO, we put together reviews and content (blogs) around hot topics in the respective industry that drove traffic from the Suppwow social media channels.
The new site boasts a 5% bounce rate and an average session duration of over 3 minutes. User signups sky-rocketed from just 1 at the beginning, to over 1,350 registered users.
Alongside this, we then created engaging social media content that motivates, inspires and educates Suppwow users and followers alike.
Finally, we created a Google Adwords campaign to attract customers looking for advice on supplements and comparing their features. The campaign drove over 2,000 unique visitors to the website a month, which increased the number of sign-ups and people taking action on the website.
Since this project has been completed, the website and company has been sold to a company in america.
The results were incredible – even we were slightly surprised.
Organic Traffic grew from 500 visits in one month, to 19,000 the next. This saw Suppwow’s engagement and overall revenue increase hugely, by over 700%.
Suppwow now also ranks for keywords that we wanted to target, including ‘Supplement Comparison’. They also write reviews on supplements, which is a huge benefit for their organic traffic, as they also rank for the keywords and blogs that they write.
Suppwow also shows first for the keyword and paid ad ‘Supplement Comparison’, which is searched over 10,000 times a month.
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Results for this project are coming soon, but why not take a look at how we approached the project?
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