Vintage Sofas & Furnishings admin May 3, 2022

Vintage Sofas & Furnishings

May 2022
Custom eCommerce Website Design
Web Development
SEO Optimisation

Paul Edwards of Paul Edwards Interiors reached out to REASON8, as a local business, to create a brand new website for their range of Vintage Sofas and Furnishings.

Please note: the design, functionality and usability may have been changed since the project was completed by REASON8.

Home Furnishings, Midlands

Building the concept.

Paul Edwards Interiors wanted to expand their offering by creating a brand new sister company: Vintage Sofas & Furnishings.

With a well-established presence in Hinckley, Coventry and Warwick, they already have a plethora of customers that can be targeted with a new offering. But, they needed a well-built, aesthetically-pleasing, simple-to-use website for their customers to visit, view products and contact them for bespoke options.

Through months of planning and brainstorming with REASON8, we started by manually inputting product data, such as titles, descriptions and dimensions. Although an arduous task, it means they have more control over how the products appear on their website.

We then added over 1000 product images to the products, and designed separate product pages depending on whether the product is bespoke or not.

Customers can also easily view policies such as returns and terms and conditions straight on the product page via a popup, ensuring that customers stay on the product page, increasing the likelihood of a customer converting on the website.

Customers can purchase a product directly through the product page itself, and then have a range of options of payment from card to Google + Apple Pay, as well as deposit options if they don’t want to pay for the product in full. This then allows the team to contact the customer directly to discuss bespoke options, such as materials and colours.


Vintage Sofas and Furnishings now have a fully bespoke website that includes over 500 products, with customisable options available to customers.

Customers can find their ideal product by filtering by material, colour and size.

They can also leave a deposit for the product through the website, enabling the team to then contact the customer to discuss their bespoke options.

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Deposit Options

Because some of the products' pricing goes in to the thousands, in order to increase conversions, we enabled a deposit feature on the site. This means customers can still order their dream product without having to pay full price, and it allows the Vintage Sofas team to contact them to discuss delivery and bespoke options.

Plenty of Product Choice

With over 500 products, from sofas to soft furnishings, we've put together a range of product options and filters to enable customers to find their ideal product by size, colour or material that little bit quicker.

Review coming soon!
Paul Edwards Director of Vintage Sofas and Furnishings at Paul Edwards Interiors

Like what you see?

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