Meraki Hair Salon admin January 26, 2022

Meraki Hair Salon

Meraki Hair Salon
YEAR
April 2021
OUR ROLE
Website Design
Booking System Integration
Monthly Website Management
Super-Fast Hosting
INDUSTRY
Health & Beauty
OUR MISSION

Meraki Hair Salon had an existing website with basic information, but it simply wasn’t up to the job of reflecting the high quality brand and service that Meraki Hair is. Based on Queens Road in a very popular part of Leicester, Meraki Hair needed a beautifully designed website that also contained all of the information on the services they offer to their clients.

Hair Salon, Leicester & Ashby

Building the concept.

Meraki Hair had existing branding that they wanted incorporating on to the website, and they required their booking system embedding on the website for ease of use.

The constant throughout the brief was to reflect a classy, approachable look that reflected their physical positioning in Leicester. We incorporated many methods to convey this during the build, through the use of transparent headers and video to bring the website to life.

Firstly, we put together the preliminary design for the website, including the existing Meraki Hair branding. We then started to add content to the website, including reviews and services. We also did some work with the salon’s existing booking management system, and we were able to embed this on to the Meraki Hair website. No longer will people be redirected to a third-party website – all traffic can now stay on the Meraki Hair website, where enquiries and bookings can all happen in one place.

We re-used some existing content, such as blogs, for the new website. But we didn’t stop there – we then spent time optimising all of the pages and blogs for SEO, to improve Meraki Hair’s chances of ranking higher in search engine results.

We worked closely with Meraki Hair to make any changes they deemed appropriate to the website. During the website build, we consistently optimised for SEO, but also tested the website on both mobile and tablet to ensure that the website was functional across all devices.

Once the website design was completed, we then set up the appropriate integrations such as Hotjar and the embedding of the Instagram Feed on the homepage. We then connected the domain after transferring it to our self-hosted service, and published the website live to the public, which saw a huge intake of visitors and even booking enquiries on the same day.

Outcomes.

We really enjoyed working with Meraki to design their new, beautiful website. The results so far have been astounding and we’re excited to continue on this journey with the salon to further improve their online visibility.

 

We now continue to support Meraki Hair with monthly SEO and website management, to ensure the website stays up to date and high on organic search engine results pages.

% Increase in Bookings
% Increase in Traffic
% Increase in Revenue

Booking System

Customers are able to choose their treatment and book a day and time that suits them best. This then goes straight to the salon's email to confirm the booking.

Incredible Rankings

Through our work on the website's SEO, the salon now ranks on the first page for a lot of keywords that drive over 2,000 organic monthly visits, thus improving awareness and bookings.

Review
I’m so pleased I chose Reason8 Marketing to build our new website.

Tom has been extremely helpful and productive and the end result is exactly what I was after.

I highly recommend using this company for any website and marketing needs.

I very much look forward to us continue working together.
Jamie Bailey Director at Meraki Hair Salon, Leicester & Ashby

Like what you see?

A good online presence isn’t just a wish. It’s a roadmap leading the way to a better version of your business,  successfully branding your company and building trust amongst customers.

We don’t know about you just yet, but we think it’s time to start the journey. Because when you know that your business could be so much more, there’s no time to waste.

If you’re ready to make your business into everything it was meant to be, we’re here to make it happen. Pull up a chair, get in touch, and let’s start your online transformation.

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