Longton Optical REASON8 June 27, 2022

Longton Optical

June 2022
Website Design
Search Engine Optimisation
Website Management

Longton Optical reached out to REASON8 to create a brand new website for their Opticians in Preston. They also tasked us with marketing the website on search engines, as well as managing updates and security on the website.

Please note: the design, functionality and usability may have been changed since the project was completed by REASON8.

Opticians, Longton, Preston

Building the concept.

Longton Optical initially reached out to REASON8 for hosting and website management. After a long discussion and a website audit, we found a lot of problems with the website that were holding back Longton Optical from succeeding online.

From website performance, security to design, the previous website was not up to the job and was not representing Longton Optical to the best of it’s ability.

They deserved a new website. We wanted to make a modern website, however, Longton Optical informed us that a majority of their customers were over the age of 50. So, making the website easy to use, accessible yet in line with modern design techniques and web technologies was an interesting project for us to get stuck in to. Simple things, such as large text, easy-to-digest information and simple colour schemes were methods were undertook to achieve an easy-to-use website.

Longton Optical opted for one of our VIB Packages, which means they were offered our best website design package, as well as 12 months of search engine optimisation (to reach and attract higher intent customers) as well as 12 months of hosting and website management, to ensure data and the site remains safe and trusted for visitors.


Longton Optical went from an old, outdated, poorly designed website with very little information, to a brand new, modernised, website jam-packed with information and is built to convert customers.

The website is engaging from start-to-finish with modern design techniques and user experience principles that have been applied across the site.

Also, with super-localised SEO, Longton Optical is now in a position where they will climb the rankings and win more customers through organic search within their local area.

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Easy to read text

With Longton Optical's clients being at the older end of the age spectrum, they're obviously on the Longton Optical website due to their poor eyesight. Making the text legible through clear colour contrasting and large sizing means that text is easy to read and digest.

Modern and Expert

The website is now modern with a large hero section consisting of video and a shape divider, as well as a transparent header with clear call-to-actions and links.The information and layout of the site shows that Longton Optical are experts in their field and that they are the people to contact if you're serious about eye health.

We engaged Tom and REASON8 to provide a design, host and SEO service for our optical practice.

We can't have picked a better company.

The process was straight forward with good timely communication and a great Website at the end.
Ian Facer Director at Longton Optical

Like what you see?

A good online presence isn’t just a wish. It’s a roadmap leading the way to a better version of your business,  successfully branding your company and building trust amongst customers.

We don’t know about you just yet, but we think it’s time to start the journey. Because when you know that your business could be so much more, there’s no time to waste.

If you’re ready to make your business into everything it was meant to be, we’re here to make it happen. Pull up a chair, get in touch, and let’s start your online transformation.

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