- Precision Outlet
- March 2021
- Logo Design
- Logo Usage Guidelines
- Fonts and Typography
- Brand Colours
- Call-to-Action Design
- Online Branding
Our mission was to create a compelling, simplistic logo for Precision Outlet, a small manufacturer and retailer of products within the firearms industry. They also required specific files for printing, laser cutting and web use.
Along with a logo, they also required a comprehensive brand guidelines document for use with future designers, Trade or the Press, to ensure their brand is represented correctly in the media and online.
Building the concept
Precision Outlet had an existing logo, however they wanted a fresh re-design that was simple to understand and represented the brand to it’s fullest.
We created 20 unique logo designs for Precision Outlet to choose from. This allowed Precision Outlet to mix and match various features and designs to reach their perfect logo.
We put together a comprehensive, 22-page brand guidelines document for Precision Outlet that contains everything from the logo, typography, colours and styling. So, if Precision Outlet require further design work in the future, they know exactly the styles used in their branding.
Also found in the guidelines document is important information on how to use the logo. If Precision Outlet are to work with the Press or Trade businesses, it’s vital for the representation of their brand to have their logo used correctly.
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