At the start of 2021, Meraki Hair Salon contacted REASON8 to re-design their website. We re-designed their website in time for hair salons re-opening in April 2021 due to the COVID-19 pandemic.
Bookings, traffic and enquiries were already through the roof. We saw huge spikes in traffic, but most of it was from social media or direct, meaning that they were likely to be existing clients and customers of the salon.
Meraki knew that, to capitalise on their new website and their fantastic services, they had to improve their ranking in search engines for those searching for hair salons in Leicester.
That’s where we came in, again!
Building the concept
Meraki already had a relatively large client and customer base. People drive from all over the Midlands to visit their prestigious salon, but it was time to attract new clients.
From looking at the data from just the website in the first month, we saw that there was huge potential that we could unlock for the website if we were to work on this monthly.
Meraki agreed, and so we went ahead for 3 months on further optimising the site for SEO, through the use of such techniques as anchor texts, blog posts and keyword research + implementation.
Providing a monthly report, the REASON8 team helped Meraki to identify new opportunities for improved search engine traffic to the website, which could ultimately result in more bookings and long-term customers.
The Meraki team were very responsive and continue to be with our ideas for the website and off-page SEO in terms of backlinks.
The results from just 3 months of working on this site have been incredible – even we are slightly surprised.
After 3 months of working on Meraki Hair Salon’s SEO, they’re now ranking on the first page for many keywords that drive traffic to their business. Take a look below!
Top 5 New Keywords by position (as of 17th August 2021):
Hair Salon Leicester – 3rd Leicester Hair Salon – 3rd Best Hair Salons in Leicester – 4th Salon Leicester – 4th Hair Leicester – 4th
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We listen, then we create. We explore different approaches, ideas, techniques and strategies based on your requirements.
Our experts work to build a comprehensive, effective solution that will help your business overcome it’s obstacles and reach it’s goals.