- Print Eco
- June 2021
- Custom Website Design
- Web Development
- SEO Optimisation
- Live Chat Feature
- Language Translation Tool
Print Eco are a sustainable, environmentally-friendly printing company based in Leicestershire.
With many years of experience in the printing industry, Print Eco bring a new angle to printing for business and individuals alike.
Supplying Universities, Charities and Event Organisers, as well as the general public, Print Eco offer sustainable printing options for garments and merchandise, with a personalised touch and even donating a chunk of profits to numerous charities.
Building the concept
Print Eco initially reached out to Reason8 for SEO on their existing website. Unfortunately, their website was not optimised across various devices and was not fit for purpose in representing a high quality, sustainable business.
The previous web designer had not utilised a wide range of techniques to ensure the website was modern, fresh and easy to navigate. The old website was clunky, hard to navigate and had a poor user experience, ultimately resulting in users not being retained and loss in revenue.
It was important for us to outline to Print Eco that their website was not up to the job, and spending money on SEO would mean more wasted money and an almost impossible task for us to get results.
After convincing Print Eco that this was the best route to go down, we got to work on their new site. We had to address these issues, and firstly we did this through a cleaner, clearer design that’s easy to understand and access.
As ongoing SEO was also high on the agenda, we knew that site speed and page layout was important, in line with Google’s new algorithms that are due to launch early 2022.
Alongside the new design and layout, we did some custom work to remove the eCommerce element from the site, but allowing products to still be added. It was important that Print Eco had more information to equip them when helping a customer and learning more about their requirements, so we changed the CTAs to ‘Get a Quote’, which drove users to a form to complete and send to the team.
This website was only recently launched, so results will be coming soon!
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Our starting point is you. We spend time getting to know your business, it’s obstacles, it’s achievements and it’s future goals.
We listen, then we create. We explore different approaches, ideas, techniques and strategies based on your requirements.
Our experts work to build a comprehensive, effective solution that will help your business overcome it’s obstacles and reach it’s goals.