Waltham Eyes.

After a referral from a previous client, Uzair at Waltham Eyes required a brand new website for his Opticians in northeast London.



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Uzair Saleem.

Director at Waltham Eyes Opticians

Building the concept.

Uzair contacted us with requirements for a new website for his opticians based in Walthamstow.

The brief was to advertise the service-based side of the business, offering eye tests and the like, as well as the range of glasses available for purchase in the shop.

However, the glasses were not to be purchased through the website by customers, but more to display the range available and the offers that accompany them.

Taking inspiration from existing opticians, both locally and nationally, we wanted to create a simple-to-use website that was on brand and matched the physical shop.

The aim of the website is to drive people to the practice for eye tests, form filling and contact lenses (plus more), allowing them to book via the third-party booking system for their requirements.


Waltham Eyes now have a beautiful, professional website that allows customers to find the service they are looking for, along with professional advice and information on that service.

Secondly, the website provides a wide range of glasses and products, with AJAX search functionality to find glasses by name or brand. Customers can then filter the products by brand, type and price, to find the best pair for them.

Finally, with clear CTAs throughout the website, customers can book an eye test online via a third-party system, on a date and time that suits them.

The new Waltham Eyes website truly does the heavy lifting for Uzair and his team, allowing them to focus on providing their services and selling their products.
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