Please note that the information in this project was correct at the time of adding to our website. The design of the website may have changed since.
Building the concept.
The brief was to advertise the service-based side of the business, offering eye tests and the like, as well as the range of glasses available for purchase in the shop.
However, the glasses were not to be purchased through the website by customers, but more to display the range available and the offers that accompany them.
Taking inspiration from existing opticians, both locally and nationally, we wanted to create a simple-to-use website that was on brand and matched the physical shop.
The aim of the website is to drive people to the practice for eye tests, form filling and contact lenses (plus more), allowing them to book via the third-party booking system for their requirements.
Secondly, the website provides a wide range of glasses and products, with AJAX search functionality to find glasses by name or brand. Customers can then filter the products by brand, type and price, to find the best pair for them.
Finally, with clear CTAs throughout the website, customers can book an eye test online via a third-party system, on a date and time that suits them.
The new Waltham Eyes website truly does the heavy lifting for Uzair and his team, allowing them to focus on providing their services and selling their products.
A new website could unlock your business's potential.
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Other completed projects.
Take a look at our other projects.